You might be wondering why a company would go through the time and effort to make an entire site of games that they have no intention of charging people to use. After all, game companies, like most businesses, are not known to give away their services for free.

Social games can also function as excellent marketing tools for existing games. They can allow players to have a test run on either the social games or the retail games. In doing so, a player might be enticed to play for real if they feel more comfortable about how a game works.